LISTERINE® Launches Oral Care Counts Oral Health Initiative - Report - DentalSpire
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LISTERINE® Launches Oral Care Counts Oral Health Initiative

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  • News Staff

  • October 2, 2026

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Clinical Report: LISTERINE® Launches Oral Care Counts Oral Health Initiative

Overview

LISTERINE® has initiated the Oral Care Counts program to enhance awareness of oral health and promote preventive care practices. This initiative aims to address the rising global burden of oral diseases through education and community outreach.

Background

The relationship between oral health and overall health is critical, as poor oral health can lead to significant systemic health issues. Recent data indicates a 3.07% increase in major oral conditions from 2019 to 2023, highlighting the urgent need for preventive measures. The World Health Organization has set a goal for a 10% reduction in the prevalence of these conditions by 2030.

Data Highlights

Data indicates a 3.07% increase in major oral conditions from 2019 to 2023, as reported in The Lancet Public Health.

Key Findings

  • The Oral Care Counts initiative aims to increase awareness of oral health's relationship with overall health.
  • Daily preventive practices emphasized include brushing with fluoride toothpaste, flossing, and using an essential-oil mouthrinse.
  • A systematic analysis reported a 3.07% increase in major oral conditions between 2019 and 2023.
  • The initiative includes partnerships with organizations to provide oral health education in rural communities.
  • Evidence supports the use of essential-oil mouthrinses as adjuncts to mechanical plaque control.

Clinical Implications

Healthcare professionals should consider integrating preventive oral care practices into patient education.

Conclusion

The Oral Care Counts initiative aims to address the growing burden of oral diseases through education and preventive practices.

Related Resources & Content

  1. GBD 2023 Oral Disorders Collaborators, The Lancet Public Health, 2026 -- Global and regional progress towards reduced burden of oral conditions between 2019 and 2023
  2. World Health Organization, Global strategy and action plan on oral health 2023–2030, 2024 -- WHO Oral Health Action Plan
  3. Chapple ILC et al., Journal of Clinical Periodontology, 2015 -- Primary prevention of periodontitis: managing gingivitis
  4. Araujo MWB et al., Journal of the American Dental Association, 2015 -- Meta-analysis of the effect of an essential oil-containing mouthrinse on gingivitis and plaque
  5. inside dentistry — SEPA and Listerine® Establish Global Strategic Alliance
  6. inside dentistry — On the Scene: OralLongevity™ launches at ADA Annual Session
  7. ada news — Oral health, sun safety focus of consumer product campaign
  8. inside dentistry — TheraBreath™ Mouthrinse Team Introduces Dentists and Hygienists to ‘A Better Mouthrinse’ at the Chicago Dental Society Midwinter Meeting
  9. SEPA and Listerine® Establish Global Strategic Alliance
  10. On the Scene: OralLongevity™ launches at ADA Annual Session
  11. Oral health, sun safety focus of consumer product campaign
  12. Periodontal Disease and Atherosclerotic Cardiovascular Disease: A Scientific Statement From the American Heart Association
  13. 4. Comprehensive Medical Evaluation and Assessment of Comorbidities: Standards of Care in Diabetes—2026 | Diabetes Care | American Diabetes Association
  14. Effect of Adjunctive Use of Commercial Daily Mouthwashes on Periodontal Health: An Umbrella Review - PMC

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