Personify Group Introduces Trade Show ROI Tools

Exhibitors can use revenue targets to estimate the number of conversations and leads needed to meet their sales goals.

Category	Detail
Condition	Trade show planning and return-on-investment assessment
Key Mechanisms	ShowFlow connects pre-event prospect identification, booth engagement, and post-event sales follow-up through its Attract, Engage, and Convert stages.
Target Population	Dental manufacturers, technology companies, and service providers exhibiting at trade shows
Care Setting	Commercial trade show planning and sales strategy

Personify Group announced a Trade Show ROI Guide and Trade Show ROI Calculator.
The guide provides information to support trade show planning and expenditure assessments.
The calculator incorporates costs such as booth space, graphics, travel, shipping, and marketing.
Users can adjust assumptions about qualified conversations and conversion rates to estimate revenue and gross-profit ROI.
The company states that projections are for planning purposes and do not guarantee financial outcomes.

Not applicable; the resources are intended for companies exhibiting at trade shows.

Not applicable; the article describes planning tools and a sales-process framework, not a clinical treatment.

Clinical Scorecard: Personify Group Introduces Trade Show ROI Tools