Crest and Oral-B Expand Support for America’s ToothFairy Programs
Retail campaigns and product donations provide funding, supplies and educational resources for underserved children and families.
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By
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News Staff
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October 1, 2026
Clinical Scorecard: Crest and Oral-B Expand Support for America’s ToothFairy Programs
At a Glance
| Category | Detail |
|---|
| Condition | Oral Health Access |
| Key Mechanisms | Partnerships with nonprofit organizations, retail campaigns, and product donations to improve dental services and education. |
| Target Population | Children and families facing barriers to oral healthcare. |
| Care Setting | Community-based oral health programs and nonprofit dental clinics. |
Key Highlights
- Crest and Oral-B's partnership aims to reach over 250,000 children and caregivers.
- Campaigns generated funding for 146,000 dental cleanings through America’s ToothFairy.
- Educational resources are intended to reach 25,000 families.
- The initiative addresses financial and geographic barriers to dental services.
- 76% of survey respondents are motivated to care for their oral health.
Guideline-Based Recommendations
Diagnosis
Management
Monitoring & Follow-up
Risks
Patient & Prescribing Data
Underserved children and families with limited access to dental care.
Support includes preventive services and educational resources.
Clinical Best Practices
- Engage in partnerships to enhance access to oral health services.
- Provide educational resources to empower families about oral health.
- Facilitate preventive care through community-based programs.
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