The article reports the AAE’s launch of an online directory for products and services relevant to endodontic practices.
Approach:
Resource: The AAE Marketplace is an online directory featuring more than 140 providers, with company profiles and promotional offers.
Participation: Companies may maintain complimentary listings or purchase enhanced annual subscriptions. Initial enhanced subscribers included Endo Direct and Endo Mastery at the Diamond level and ClikTech, LLC, at the Silver level.
Member contributions: AAE members can share recommendations based on their experiences. The AAE states that these reflect individual perspectives and are not official endorsements.
Key Findings:
The AAE says the directory was developed specifically for endodontists and provides a year-round resource.
The AAE says the marketplace gives companies opportunities to engage with endodontists outside professional meetings, trade shows, and traditional advertising.
Interpretation:
AAE executive director Ken Widelka said the marketplace is intended to help members explore available solutions and connect with companies serving the specialty. He also said it gives members another way to exchange insights, discover resources, and engage with those organizations.
Conclusion:
The AAE Marketplace is an online directory featuring more than 140 providers, company profiles, promotional offers, and member recommendations. Companies can maintain complimentary listings or purchase enhanced annual subscriptions; the AAE says member recommendations reflect individual perspectives and are not official endorsements.
