The article describes Personify Group’s Trade Show ROI Guide and Calculator, their features, and their intended use in trade show planning.
Approach:
ShowFlow framework: Personify Group’s ShowFlow system connects pre-event prospect identification, booth engagement, and post-event sales follow-up through three stages: Attract, Engage, and Convert.
Planning tools: The downloadable guide supports trade show planning and expenditure assessment. The calculator lets exhibitors enter event costs and sales-funnel assumptions, compare current strategies with adjustable ShowFlow scenarios, and estimate potential financial outcomes.
Key Findings:
The calculator includes expenses such as booth space, graphics, travel, shipping, and marketing.
Users can adjust assumptions about qualified conversations and conversion rates to estimate revenue and gross-profit ROI, or plan toward a specified revenue goal.
ShowFlow scenarios include estimated program costs. Personify Group says projections are for planning purposes and are not guaranteed financial outcomes.
Interpretation:
Personify Group says the resources are intended to help exhibitors assess how initial customer interactions may translate into sales opportunities and inform event-specific ShowFlow strategy sessions.
Limitations:
The supplied context reports no independent evaluation or measured results for the guide, calculator, or ShowFlow system.
Financial projections depend on user-entered assumptions and are not guaranteed.
Conclusion:
The guide and calculator are available through Personify Group’s website, which also provides information about ShowFlow and a way to submit inquiries about results or program planning.
