WEO Marketly Unites Dental Marketing Firms

The combined agency offers a four-stage marketing program encompassing brand development, online visibility, performance tracking, and strategic planning.

By
News Staff
October 23, 2026

Inside Dentistry

Objective:

The article examines the objective, findings, and clinical context described in WEO Marketly Unites Dental Marketing Firms.

Approach:

Merger: The firms completed their merger in May 2026, forming WEO Marketly, an independently owned agency serving dental practices nationwide. They had collaborated on shared accounts for nine months.
Combined services: The agency combines WEO Media’s SEO, AI search visibility, and ROI measurement capabilities with Marketly Digital’s branding, video production, social media, and website development services.
Growth system: Its Omni-Dentist Growth System covers conventional and AI-based search, social media, and online reviews. It includes quarterly performance meetings and measures marketing channels by their contribution to patient acquisition and practice production.

Key Findings:

The companies report having served 4,657 dental practices, with an average client relationship of 7.4 years.
Existing clients are expected to continue receiving services without interruption, according to the announcement.
Shannon Mackey is CEO and Cory Roletto is chief growth officer; both founders retain ownership.
Additional offerings include paid advertising through Google and Meta, content creation, AI search optimization, and online reputation management.

Interpretation:

Mackey said the merger is intended to help dental practice owners understand how marketing expenditures contribute to new patient acquisition and practice production. Roletto said AI is used to reduce repetitive tasks and give staff more time for client work and performance analysis.