To enhance dental services, oral health education, and access to oral hygiene supplies for children and families through a partnership with America’s ToothFairy.
Approach:
Partnership Expansion: Crest and Oral-B expanded their collaboration with America’s ToothFairy through retail campaigns and product donations.
Closing America’s Smile Gap Program: The initiative aims to address barriers to oral healthcare by working with nonprofit organizations, retailers, and dental professionals.
Campaign Impact: Current efforts are expected to reach over 250,000 children and caregivers through professional dental care and education.
Funding for Dental Cleanings: Campaigns at retailers generated funding for America’s ToothFairy’s National Cleaning Initiative, providing over 146,000 dental cleanings.
Educational Resources: The program aims to educate 25,000 families about the importance of oral health.
Product Donations: Donations include various Crest and Oral-B products for distribution through nonprofit partners.
Key Findings:
76% of survey respondents are motivated to care for their oral health.
3% associate oral health with whole-body health.
80% believe oral care would feel more important with better understanding of its overall health effects.
Limitations:
The survey data reflects self-reported motivations and perceptions, which may not directly correlate with behaviors.
Conclusion:
Crest and Oral-B's partnership with America’s ToothFairy aims to improve oral health access and education for underserved children.
