America’s ToothFairy Launches Fifth My Smile Matters Campaign

Dental Hygiene Month initiative includes hygienist recognition, educational resources and community outreach activities.

To provide resources for oral health education and outreach during Dental Hygiene Month.

Campaign Launch: The fifth annual My Smile Matters campaign will launch on October 1.
Educational Outreach: The campaign has reached approximately 550,000 children, parents, and caregivers since its inception in 2022.
Awards and Recognition: The campaign includes the 2026 Outstanding Dental Hygienist Awards, with nominations open until September 30.
Community Engagement: Activities include the Rate Your Candy Contest and the provision of printable activities and social media materials.

The campaign has involved dental practices, schools, public health programs, libraries, and community groups.
Past honorees have made significant contributions to oral health in underserved populations.
The organization has served over 12,000 patients through its initiatives since 2018.