Colgate Bright Smiles, Bright Futures®: Driving Behavior Change for the Next Billion Children and Their Families - Takeaways - DentalSpire
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Colgate Bright Smiles, Bright Futures®: Driving Behavior Change for the Next Billion Children and Their Families

Colgate-Palmolive builds on its legacy of oral health, publishing an impact evaluation, evolving its health education tools rooted in behavior change, and scaling its global health partnerships.

  • By

  • News Staff

  • September 22, 2026

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  • 1

    Colgate-Palmolive's BSBF program has reached over two billion children and families in over 100 countries since its launch in 1991.

  • 2

    The program combines health education with supervised toothbrushing and fluoride treatments, achieving significant oral health improvements.

  • 3

    A newly published impact report highlights a 75% reduction in cavities in Grenada and a 23% increase in healthy gums in Mexico City.

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    BSBF utilizes Human-Centered Design to create culturally adapted educational resources for children, families, and educators.

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    A partnership with the WHO Foundation aims to integrate oral health into national health systems and promote oral health as a public health priority.

Original Source(s)

Colgate Bright Smiles, Bright Futures®: Driving Behavior Change for the Next Billion Children and Their Families

  • by News Staff

  • September 22, 2026

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