Achieving Excellence by Treating People, Not Patients

Michael Sonick, DMD, outlines clinical principles, patient experience, and actionable tools for profitability.

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Michael Sonick, DMD, emphasizes treating individuals with respect, trust, and empathy in periodontal care.
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His philosophy shifts focus from transactional dentistry to transformational care, prioritizing individual patient needs.
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Successful practices invest in culture, strong referral relationships, and consistent patient experiences for long-term growth.
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A highly engaged team is crucial for delivering exceptional care, with shared values guiding hiring and evaluation.
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Comprehensive treatment planning should consider interdisciplinary approaches to ensure optimal functional and aesthetic outcomes.

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